Claude Skills for Competitive Research
Claude skills for PMs, marketers and founders analysing competitors.
Download the free pack
Get 3 Claude skills in a zip file. Upload each folder as its own skill in Claude.
Download pack (.zip)Free. No email required. Install instructions
Competitive research is useful only when it changes your decisions. This pack turns research into decisions: positioning moves, pricing changes, and feature priorities.
What you can do with this pack
- Do a structured competitor teardown
- Map competitor positioning
- Analyse competitor pricing and packaging
- Identify competitor gaps you can exploit
- Track competitor content and launches over time
Skills in this pack
Competitor Teardown
Do a structured teardown of a competitor — positioning, pricing, features, marketing, GTM. Trigger on 'competitor teardown', 'competitor analysis', 'analyse [company]', 'teardown of', or when the user wants a comprehensive competitor report.
Competitive Positioning Mapper
Map where you and competitors sit on 2-3 positioning axes that matter. Trigger on 'positioning map', 'where do we fit', 'competitive positioning', '2x2 map', or when the user needs a visual or analytical positioning map.
Competitor Pricing Analyser
Analyse competitor pricing and packaging to inform your own pricing. Trigger on 'pricing analysis', 'how do they price', 'packaging analysis', 'tier analysis', or when the user is making pricing decisions.
How to install the skills
- In Claude, turn on code execution under Settings → Capabilities.
- Download and unzip the pack above — you'll see one folder per skill.
- Go to Customize → Skills, click + Create skill, then Upload a skill.
- Zip each individual skill folder and upload it.
- Toggle the skill on. Claude will use it automatically when your request matches.
Full instructions: /download/claude-skills
FAQ
What is a Claude skill?
A Claude skill is a folder containing a SKILL.md file. It tells Claude when to trigger the skill and how to execute the task. Skills live inside your Claude account once uploaded.
Do these work on Free, Pro and Max plans?
Yes, as long as code execution is enabled. On Team and Enterprise plans, an admin needs to enable skills at the organisation level first.
Can I edit the skills?
Yes — the skills are plain markdown files. Open SKILL.md in any editor and change the description, steps, templates, or output format to match how you work.
Do I need all the skills in the pack?
No. Upload only the ones you'll use. Too many active skills makes Claude less precise about which one to pick.