Claude Skills for Brand Voice
Claude skills for brand marketers, in-house writers and agencies keeping voice consistent.
Download the free pack
Get 3 Claude skills in a zip file. Upload each folder as its own skill in Claude.
Download pack (.zip)Free. No email required. Install instructions
Voice is where AI falls apart. This pack gives Claude the structure to build a real voice guide, check any draft against it, and rewrite off-brand copy so it actually sounds like your brand — not generic marketing.
What you can do with this pack
- Build a brand voice guide from sample content
- Check drafts against the voice guide
- Rewrite third-party copy in your voice
- Audit an existing site for voice consistency
- Train new contractors on your voice
Skills in this pack
Brand Voice Extractor
Build a brand voice guide by analysing 5-10 samples of existing content. Trigger on 'brand voice', 'voice guide', 'tone of voice', 'style guide', 'extract voice', or when the user provides writing samples and wants a voice profile.
Voice Compliance Checker
Check a piece of copy against a brand voice guide and flag deviations. Trigger on 'check against voice', 'is this on brand', 'voice compliance', 'voice check', 'on-brand edit', or when the user has a voice guide and wants any draft reviewed.
On-Brand Rewriter
Rewrite third-party copy (contractor drafts, AI output, old copy) to match a brand voice. Trigger on 'rewrite in our voice', 'make this on-brand', 'adapt to our voice', 'polish this', or when the user has copy that needs to be aligned to a voice guide.
How to install the skills
- In Claude, turn on code execution under Settings → Capabilities.
- Download and unzip the pack above — you'll see one folder per skill.
- Go to Customize → Skills, click + Create skill, then Upload a skill.
- Zip each individual skill folder and upload it.
- Toggle the skill on. Claude will use it automatically when your request matches.
Full instructions: /download/claude-skills
FAQ
What is a Claude skill?
A Claude skill is a folder containing a SKILL.md file. It tells Claude when to trigger the skill and how to execute the task. Skills live inside your Claude account once uploaded.
Do these work on Free, Pro and Max plans?
Yes, as long as code execution is enabled. On Team and Enterprise plans, an admin needs to enable skills at the organisation level first.
Can I edit the skills?
Yes — the skills are plain markdown files. Open SKILL.md in any editor and change the description, steps, templates, or output format to match how you work.
Do I need all the skills in the pack?
No. Upload only the ones you'll use. Too many active skills makes Claude less precise about which one to pick.