Claude Skills for SEO
Claude skills for SEOs, content teams and founders ranking on Google.
Download the free pack
Get 3 Claude skills in a zip file. Upload each folder as its own skill in Claude.
Download pack (.zip)Free. No email required. Install instructions
SEO is mostly about doing unsexy things consistently — keyword research, content briefs, internal linking, on-page fixes. This pack turns Claude into an SEO workhorse that drafts briefs, audits pages, and proposes internal linking maps you can actually act on.
What you can do with this pack
- Cluster keywords and map them to pages
- Write SEO content briefs your writers can execute without hand-holding
- Audit on-page SEO on existing URLs
- Plan internal linking across a site
- Find content gaps vs. ranking competitors
Skills in this pack
SEO Keyword Clusterer
Group a keyword list into topical clusters and assign each cluster to a target URL or page type. Trigger on 'keyword cluster', 'cluster these keywords', 'topic cluster', 'group my keywords', or when the user pastes a keyword list and wants structure.
SEO Content Brief Writer
Write a detailed SEO content brief a writer can execute without research. Trigger on 'content brief', 'SEO brief', 'writing brief', 'brief for [keyword]', or when the user asks for an outline optimised to rank.
SEO On-Page Auditor
Audit an existing URL for on-page SEO issues and rank-blocking weaknesses. Trigger on 'on-page audit', 'audit this page', 'SEO audit', 'why isn't this ranking', or when the user pastes a URL or page content and asks how to improve it.
How to install the skills
- In Claude, turn on code execution under Settings → Capabilities.
- Download and unzip the pack above — you'll see one folder per skill.
- Go to Customize → Skills, click + Create skill, then Upload a skill.
- Zip each individual skill folder and upload it.
- Toggle the skill on. Claude will use it automatically when your request matches.
Full instructions: /download/claude-skills
FAQ
What is a Claude skill?
A Claude skill is a folder containing a SKILL.md file. It tells Claude when to trigger the skill and how to execute the task. Skills live inside your Claude account once uploaded.
Do these work on Free, Pro and Max plans?
Yes, as long as code execution is enabled. On Team and Enterprise plans, an admin needs to enable skills at the organisation level first.
Can I edit the skills?
Yes — the skills are plain markdown files. Open SKILL.md in any editor and change the description, steps, templates, or output format to match how you work.
Do I need all the skills in the pack?
No. Upload only the ones you'll use. Too many active skills makes Claude less precise about which one to pick.