Claude Skills for Content Marketing
Claude skills for content marketers running editorial calendars, pillar/cluster strategies and repurposing systems.
Download the free pack
Get 3 Claude skills in a zip file. Upload each folder as its own skill in Claude.
Download pack (.zip)Free. No email required. Install instructions
Content marketing is a systems problem. You need a topical strategy, an editorial calendar, a repurposing engine, and enough quality control that output doesn't slip. This pack gives Claude the structure to help you run it.
What you can do with this pack
- Build a 90-day editorial calendar
- Design pillar/cluster topic maps
- Repurpose one pillar piece into 10+ assets
- Audit an existing blog for coverage gaps
- Brief freelance writers with clear specs
Skills in this pack
Editorial Calendar Builder
Design a 30/60/90-day editorial calendar across a site, newsletter and social channels. Trigger on 'editorial calendar', 'content calendar', '90-day plan', 'content roadmap', or when the user wants a dated plan for publishing.
Pillar & Cluster Topic Mapper
Design a pillar/cluster content architecture for SEO and topical authority. Trigger on 'pillar content', 'cluster strategy', 'topic cluster', 'pillar page', or when the user wants to structure their content site for topical authority.
Pillar Content Repurposer
Break one pillar piece (blog, podcast, video) into 10+ derivative assets across channels. Trigger on 'repurpose this', 'atomise this', 'turn this into', 'break this into posts', or when the user has one long-form asset and wants multiple outputs.
How to install the skills
- In Claude, turn on code execution under Settings → Capabilities.
- Download and unzip the pack above — you'll see one folder per skill.
- Go to Customize → Skills, click + Create skill, then Upload a skill.
- Zip each individual skill folder and upload it.
- Toggle the skill on. Claude will use it automatically when your request matches.
Full instructions: /download/claude-skills
FAQ
What is a Claude skill?
A Claude skill is a folder containing a SKILL.md file. It tells Claude when to trigger the skill and how to execute the task. Skills live inside your Claude account once uploaded.
Do these work on Free, Pro and Max plans?
Yes, as long as code execution is enabled. On Team and Enterprise plans, an admin needs to enable skills at the organisation level first.
Can I edit the skills?
Yes — the skills are plain markdown files. Open SKILL.md in any editor and change the description, steps, templates, or output format to match how you work.
Do I need all the skills in the pack?
No. Upload only the ones you'll use. Too many active skills makes Claude less precise about which one to pick.